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BASIS Nurtura is a clean, botanical skincare brand designed to highlight purity, simplicity, and natural ingredients. The concept began with the intention to create a line that feels refreshing, trustworthy, and environmentally conscious something you could easily imagine on the shelf of a modern, minimalist skincare...

BASIS Muse is a perfume brand developed for a group design project, built around the idea of helping individuals “find their muse” through scent. My team and I initiated the naming process, aiming for a word that felt elegant, memorable, and aligned with creativity and self-expression....